Hey there, small business owners and entrepreneurs! Are you ready to dive into the world of digital marketing, Gary Vee style? It’s time to hustle, be real, and turn your digital marketing game up a notch.
The Evolution of Marketing – Embrace the Change
Remember the days when email marketing was the new kid on the block? Gary Vee saw its potential early on, building a massive email list that became a cornerstone of his success. Fast forward to today, and it’s all about Google AdWords and social media. Gary missed out on going all-in with Google AdWords at five cents a click, a decision he reflects on with the wisdom of hindsight. Learn from this – when you see a winning opportunity in digital marketing, seize it with both hands!
The Core of Digital Marketing: Creating Demand
Listen up: marketing is how you grow a business. You’ve got to get out there and create demand for your product or service. Word of mouth is fantastic, but if you want to step up your game, you need to push harder and think bigger.
The Power of Free Platforms: Social Media
Social media is a game-changer, and the best part? It’s free! In the early 2000s, social media was all about building a following. Today, it’s evolved into interest-driven platforms. Algorithms now play a crucial role in what content gets seen, making it vital for businesses to understand and leverage these changes.
Gary himself leveraged free platforms, contrasting this with the expensive traditional media routes he used in building his family’s liquor store. Embrace social media; it’s a cost-effective way to amplify your presence and reach.
Building Confidence and Recognising Weaknesses
A big part of being successful in business, and in digital marketing, is confidence. Gary believes in lifting people to a higher level of confidence, especially those who doubt their abilities. But remember, it’s equally important to recognise where you’re not strong and seek help or guidance in those areas.
Content is King: Deliver Value
Your content should deliver value. Reflect on your expertise, share insights, and provide valuable information that resonates with your audience. Whether it’s insights into startups, small business strategies, or lessons from global economic shifts, your content should be informative and engaging.
Go All In: Recognizing and Seizing Opportunities
When Gary talks about his experience with Google AdWords, he highlights the importance of recognizing and seizing opportunities. If you find a digital marketing channel that works for you, don’t hesitate. Invest in it, experiment, and go all in. This strategy can make a significant difference in your reach and revenue.
Conclusion – How We Implemented Success
Digital marketing is a dynamic and ever-evolving field, crucial for small business owners aiming to stay adaptable and proactive. Learning from entrepreneurial successes like Gary Vee is key. Embrace free platforms, create compelling content, and seize golden opportunities with confidence!
At Lyons Club, we exemplify this approach with our project, EnterPortugal.com. Leveraging targeted digital marketing strategies, we grew our Instagram following to 10,000, from 0 followers in 6 months, reaching over 600,000 organically in the last 30 days. This showcases our ability to effectively use digital platforms to amplify reach and engagement.
Note: This post is inspired by the teachings and style of Gary Vaynerchuk. It is not written by Gary himself, but it seeks to emulate his direct, impactful approach to digital marketing and business.