Why I DO It

I help business owners find their clarity, become more innovative and overcome obstacles.

My first time teaching was at the age of 21 to a senior management team from AIB. I knew immediately it was my thing. I come alive when facilitating, solving complex problems and using my creativity to design solutions. It’s been a rocky road that has thought me the importance of having a growth mindset whilst ensuring you are looking after your own wellbeing. Running a digital agency for 20 years has made me appreciate the challenges of being a business owner and how lonely it can be. Fortunately, I have learned you do not need to do it alone. That’s what I offer. After working in over 40 different industry sectors from Hospitality to Engineering my professional coaching and consulting skills can assist you now on your journey. 

Sam Lyons
Leading Differently

Living my values through action

You already have the solution. Let me shine to help you see and understand the knowledge and capacity you already hold.

I care deeply about our world. I give special attention to projects that can help the environment around us and that can improve the lives of others. 

Fuelling your creativity through fun and the use of your imagination, your solution will be given the best opportunity to appear.

Perspective is a powerful tool to help refocus how we see things and ultimately changes the outcomes offering more positive and desired results.

Motivating you forward gently and firmly to do what you fear so your fear will disappear. All I can do is offer my hand, you need to take the steps.

It is not over when you lose its over when you quit. Therefore you will take one step at a time. 

“Nothing is softer or more flexible than water, yet nothing can resist it.”

Lao Tzu

Are you now ready to learn a new way?

my process

Keeping it Simple


What is the problem? Is it beneficial for us to work together?

Step 1
The Plan

What needs to be done? What time will it require?

Step 2
Engage Solution

Create a nurturing environment for development and progress.

Step 3
Reflect & Adapt

How have things changed? What else can be streamlined?

Step 4

Continuous Development

As much as I love facilitating, I have an insatiable hunger for knowledge. It keeps my mind fresh and my capacity to serve my clients and to develop new projects.

Academic Courses

1993 – Media Production & Communications
1998 – ECDL Trainer
2004 – Professional Certificate in Faciltation Skills
2006 – Leadership Coaching & Facilitation
2009 – Business Development
2016 – Masters in Design Innovation
2018 – Leadership & Management Development
2019 – PostGrad in Workplace Wellbeing

Courses Taken
Software Utilised
Courses I Train
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Some Clients I worked with
Get in touch

Samuel Lyons, The Tara Building, 12 Tara Street, Dublin 2, Ireland. D02 RY83

Work inquiries

ph: +353 (086) 809 8528

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