OpenFM Radio

the client

LGBTQ+ Community

OpenFM, Ireland’s trailblazing LGBT community radio initiative, sought to dismantle societal barriers and champion inclusivity through the power of media.

OpenFM aimed to inform, educate and entertain the wider Dublin & Irish community. While opening the minds of the listener by celebrating the culture and diversity of the LGBTQ community.


Sam, Emma, Liam, and 100+ volunteers



Coaching, Facilitation, Marketing, Fund Raising, Station Management


Nov 2009 to Sep 2010

the challenge

Broadcasting, Inclusivity, and Leadership

The vision was audacious: to create Ireland’s first LGBT-themed radio station, a platform that would resonate with and empower the community. The challenge was multi-fold: assemble a dedicated team, secure funding, and navigate the logistical intricacies of broadcasting live from a mobile platform.


Vision Mission Values
Media Strategy
Brand Consulting
1-2-1 Coaching & Facilitation
OpenFM Founders - Emma, Liam & Sam

Orchestrating Inclusion: The OpenFM Initiative

Leveraging my background in leadership and project management, I collaborated closely with Emma, a former student and co-founder Liam, to spearhead this monumental project. We embarked on a rigorous 9-month campaign to meticulously curate a team of 100+ volunteers who shared our passion for meaningful communication.

the solutions

Cultivating Resilience and Team Synergy

Through this journey, I experienced profound personal growth, harnessing resilience and strategic leadership to drive the initiative. The project became a practical leadership laboratory, with each challenge offering invaluable lessons in team-building, vision alignment, and adaptive leadership.

Triumph on the Airwaves

OpenFM made history, not only by broadcasting live for 24 hours a ay for 30 days, but also by innovatively airing from a double-decker bus during Dublin’s Pride Parade. This unprecedented venture amplified voices, transformed perceptions, and set a precedent for community-led initiatives.

OpenFM Bus

What I Learned

OpenFM’s success underscored the essence of visionary leadership and the impact of a united team with a shared mission. It stands as a testament to the power of belief and the transformative potential of leadership in action.

Get in touch

Samuel Lyons, The Tara Building, 12 Tara Street, Dublin 2, Ireland. D02 RY83

Work inquiries
ph: +353 (086) 809 8528

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