Fuel Poverty Conference

the client

Energy Action Ltd

https://energyaction.ieEnergy Action Ltd is an Irish Registered Charity established in 1988, with the core objective of alleviating fuel poverty in Dublin by the provision of insulation in the homes of older people.

The aim of Energy Action’s annual Fuel Poverty Conference is to provide a forum for those working in the area of fuel poverty to share key information, experience, and perspectives in order to identify lasting solutions to the issue. The conference reviews current policy and best practices with regard to fuel poverty/energy affordability in the Republic of Ireland, Northern Ireland, the UK, and continental Europe and provided a stimulating forum for debate and discussion around these key issues as well as the exchange of valuable information.

Team

Sam, Brendan, Diarmuid, Nicola, Serge, Kamil, Istvan, Eanna, Temi, & Castle33

resources

Services

Consulting, Design, Facilitation & Coaching

Duration

May 2015 to Oct 2019

the challenge

Enhancing Energy Actions Reach

A Strategic SEO and Marketing Approach. Tasked with expanding the Fuel Poverty Conference’s audience, Lyons Club implemented a comprehensive SEO strategy, focusing on developing an engaging website and targeted inbound marketing campaign. This initiative aimed at boosting stakeholder participation and sponsorship engagement for the event at Croke Park, significantly increasing its visibility and impact within the energy industry.

Method

1-2-1 Business Coaching
Media Strategy
Inbound Marketing
Design
photocall 2017 gov
The APPROACH

Modernise the Offering

The 2015 Fuel Poverty Conference was the first year that a comprehensive digital marketing campaign was rolled out. This included a revamped website and diverse social media outreach, leading to an uptake in conference engagement. Innovative additions like the Energy Cafe and live streaming broadened FPCON19’s reach, supported by a team of interns managing both digital and traditional marketing efforts, showcasing Lyons Club’s capability in modernising events for maximum impact.

the solutions

Customer Profiling & User Design

Enhancing our understanding of the conference audience led to creating detailed customer profiles, which informed a targeted inbound marketing campaign. This strategic approach, encompassing social media, email, and radio, doubled engagement and significantly boosted attendance and publicity for the fuel poverty conferences in 2018 and 2019.

conference room

Tickets

2016: 33% Increase
2018: 89% Increase
2019: 73% Increase

results

Traffic

2016: 123% Increase
2018: 89% Increase
2019: 70% Increase

New Sponsors

20% increase in 2016
45% increase in 2018
58% increase in 2019

Get in touch

Samuel Lyons, The Tara Building, 12 Tara Street, Dublin 2, Ireland. D02 RY83

Work inquiries

samuel@lyons.club
ph: +353 (086) 809 8528

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