Fuel Poverty Conference
Energy Action Ltd
https://energyaction.ieEnergy Action Ltd is an Irish Registered Charity established in 1988, with the core objective of alleviating fuel poverty in Dublin by the provision of insulation in the homes of older people.
The aim of Energy Action’s annual Fuel Poverty Conference is to provide a forum for those working in the area of fuel poverty to share key information, experience, and perspectives in order to identify lasting solutions to the issue. The conference reviews current policy and best practices with regard to fuel poverty/energy affordability in the Republic of Ireland, Northern Ireland, the UK, and continental Europe and provided a stimulating forum for debate and discussion around these key issues as well as the exchange of valuable information.
Team
Sam, Brendan, Diarmuid, Nicola, Serge, Kamil, Istvan, Eanna, Temi, & Castle33
Services
Consulting, Design, Facilitation & Coaching
Duration
May 2015 to Oct 2019
Enhancing Energy Actions Reach
A Strategic SEO and Marketing Approach. Tasked with expanding the Fuel Poverty Conference’s audience, Lyons Club implemented a comprehensive SEO strategy, focusing on developing an engaging website and targeted inbound marketing campaign. This initiative aimed at boosting stakeholder participation and sponsorship engagement for the event at Croke Park, significantly increasing its visibility and impact within the energy industry.
Method
Modernise the Offering
The 2015 Fuel Poverty Conference was the first year that a comprehensive digital marketing campaign was rolled out. This included a revamped website and diverse social media outreach, leading to an uptake in conference engagement. Innovative additions like the Energy Cafe and live streaming broadened FPCON19’s reach, supported by a team of interns managing both digital and traditional marketing efforts, showcasing Lyons Club’s capability in modernising events for maximum impact.
Customer Profiling & User Design
Enhancing our understanding of the conference audience led to creating detailed customer profiles, which informed a targeted inbound marketing campaign. This strategic approach, encompassing social media, email, and radio, doubled engagement and significantly boosted attendance and publicity for the fuel poverty conferences in 2018 and 2019.
Tickets
2016: 33% Increase
2018: 89% Increase
2019: 73% Increase
Traffic
2016: 123% Increase
2018: 89% Increase
2019: 70% Increase
New Sponsors
20% increase in 2016
45% increase in 2018
58% increase in 2019
