Daikin Europe NV
Daikin Ireland
Daikin Ireland, a subsidiary of Daikin Europe N.V., specializes in heating, ventilation, air conditioning, and refrigeration solutions. Since its establishment in 2005, the company has committed to providing innovative, energy-efficient products to the Irish residential, commercial, and industrial sectors.
Team
Sam, Mick, Laura, Gerard
Services
Consulting, Design Thinking, Facilitation, & Coaching
Duration
Sep 2016 to July 2018
Digitizing Tradition: Daikin's Cultural Shift
Daikin Ireland faced the significant challenge of updating its traditional business practices to embrace a culture that was more inclusive, innovative, and tech-oriented. With a critical product launch on the horizon, the Altherma 3, there was a pressing need to ensure that internal stakeholders were as engaged and informed as their clients and installers.
Method
Innovative Strategy for Modern Engagement
We crafted a dual approach, integrating a Design Thinking Workshop with a digital marketing strategy to involve stakeholders in creating an inclusive, innovative culture. This not only targeted immediate goals but also built a foundation for ongoing digital engagement.
Cultural Change Implementation
The cultural shift was initiated through the Design Thinking Workshop, where participants from various levels of Daikin Ireland collaborated in an inclusive environment to address industry challenges. This approach not only facilitated the successful launch of Altherma 3 but also encouraged a company-wide embrace of technological solutions. Post-launch, we continued to nurture this cultural shift by training Daikin’s lead staff in social media marketing, thus fostering a tech-oriented mindset and equipping them to manage day-to-day digital activities independently.
Executing a Tech-Centric Cultural Overhaul
Starting with the workshop, our strategy harnessed customer insights for the Altherma 3 launch. Training in social media and digital tools addressed technology adoption hurdles, embedding a digital-first culture at Daikin Ireland.
Impactful Outcomes: Engagement and Brand Growth
The implementation of this strategy led to a marked increase in customer engagement and streamlined digital communication processes. The Altherma 3 launch event was highly successful, with active competition participation and overwhelmingly positive feedback. The follow-up video content and marketing materials further solidified Daikin Ireland’s enhanced digital presence and brand recognition.
What I Learned
This case exemplifies the success that stems from marrying a traditional industry with modern digital strategies, underpinned by a commitment to cultural evolution. The key to our success was fostering an inclusive environment that valued each stakeholder’s input, ensuring that technological adoption enhanced rather than replaced the existing company ethos.
