Diageo Ireland formed a partnership with The Digital Hub to ensure that the educational and community aspects of the project became a reality. A learning initiative called the Diageo Liberties Learning Initiative (DLLI) was created to ensure that the local community had the skills and opportunity to avail of the emerging digital landscape. It delivered over 25 programmes involving more than 7,000 participants.
The Digital Hub is managed by the Digital Hub Development Agency, an Irish state agency set up in 2003. The Digital Hub Development Agency runs The Digital Hub and implements its enterprise and campus development strategy. It also facilitates and contributes to urban regeneration in the Liberties area and pilots projects that are vital to the ongoing development of the digital sector in Ireland.
My journey with The Digital Hub began with the conception and realization of Liber8FM, later known as DigiHub FM. It was an ambitious project aimed at empowering the local voices of Dublin 8 through the power of digital radio, coupled with comprehensive training programs. This initiative was not just about fostering technical skills but about nurturing a sense of community and self-expression. Being a part of The Digital Hubs’ Learning team meant getting creative with education and meeting the participants where they were at.
Our initiative at The Digital Hub was to revolutionise learning by infusing it with excitement and empowerment. Collaborating with expert Paul Dune, we crafted an innovative educational program that equipped the Dublin 8 community with the tools to produce their own radio shows, giving them a powerful platform for expression. To overturn historical educational barriers, we designed an interactive, participant-driven course that ignited fun and passion in learning. This hands-on approach not only engaged learners but also became a replicable model for future community empowerment projects.
At The Digital Hub, our mission was to democratise digital skills across Dublin 8, transforming consumers into creators. We crafted hands-on training programs in diverse digital crafts, from Claymation to Sound Engineering and Digital Storytelling. Our collaborative approach with the community ensured that our programs were not just educational but also deeply relevant. We aimed to equip locals with the digital prowess needed to catalyse their entrepreneurial spirit, potentially nurturing future digital business leaders within The Digital Hub’s ecosystem. This commitment saw many participants advancing to higher education and securing roles in the digital sector.
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