Street Smart Ireland

the client

brian Cuddy

StreetSmart is a simple way for you to help out while you dine out. During November and December, top restaurants around Dublin and beyond will join StreetSmart in raising €50,000 to directly support projects helping homelessness. 

A voluntary donation of €2 is added to each tables bill. For four people eating that’s only 50 cents each, less than the price of a cup of coffee. Of course were you to prefer not to contribute please let your waiter know. At the end of the campaign we collect all the donations from each restaurant and pass on 100% of every Euro donated from every table in every restaurant to their choice of either the Peter McVerry Trust, Focus Ireland or Stepping Stone.

Team

Sam, Elena, Brendan, Istvan & Eanna

resources

Services

Consulting, Design, & Coaching

Duration

Sep 2014 to Sep 2017

the challenge

Innovating Brand Development Without a Budget

In late 2014, Brian Cuddy, the visionary behind StreetSmart Ireland, sought assistance from Lyons Club for enhancing brand visibility and initiating meaningful conversations around his concept. With a commitment to voluntary service, Brian required cost-effective strategies that could deliver substantial impact over the year. Leveraging our expertise in innovative marketing and strategic brand growth, we set out to support StreetSmart Ireland’s ambitious goals with resourceful and impactful solutions.”

Method

Vision Mission Values
Media Strategy
Brand Consulting
1-2-1 Business Coaching
street-smart-card-table
The APPROACH

Reflect, Reframe & Restart

Brian sought guidance for enhancing StreetSmart Ireland’s brand visibility without financial resources. Recognising his dedication, we advised starting with a deep dive into the organisation’s core—its Vision, Mission, and Values. This foundation allowed us to explore innovative concepts and rebranding aligned with the UK model. Through detailed customer persona development, we crafted a targeted inbound marketing strategy, alongside a comprehensive 12-24 month plan for Public Relations and Marketing, tailored to amplify StreetSmart Ireland’s impactful message.

the solutions

Brand, Celebrities and Growth

Collaborating with Brian, we aligned StreetSmart Ireland’s branding closer to its UK counterpart, introducing innovative materials like restaurant table cards and window stickers. We leveraged Irish and international celebrities to build online followings and enhance brand awareness, utilizing visuals of celebrities with a €2 coin to resonate with our audience. This was part of a broader strategy, setting realistic targets for expanding venue partnerships over 24 months, underpinning a sustainable growth strategy.

actor

Raised

2015: €7,500
2016: €30,000

results

Followers

400% Increase in FB
250% increase in Insta

New Venues

43% increase in 2015
62% increase in 2016

Get in touch

Samuel Lyons, The Tara Building, 12 Tara Street, Dublin 2, Ireland. D02 RY83

Work inquiries

samuel@lyons.club
ph: +353 (086) 809 8528

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