Street Smart Ireland

the client

brian Cuddy

StreetSmart is a simple way for you to help out while you dine out. During November and December, top restaurants around Dublin and beyond will join StreetSmart in raising €50,000 to directly support projects helping homelessness. 

A voluntary donation of €2 is added to each tables bill. For four people eating that’s only 50 cents each, less than the price of a cup of coffee. Of course were you to prefer not to contribute please let your waiter know. At the end of the campaign we collect all the donations from each restaurant and pass on 100% of every Euro donated from every table in every restaurant to their choice of either the Peter McVerry Trust, Focus Ireland or Stepping Stone.


Sam, Elena, Brendan, Istvan & Eanna



Consulting, Design, & Coaching


Sep 2014 to Sep 2016

the challenge

How to develop the brand on zero budget

StreetSmart Ireland is the brain child of Brian Cuddy who approached me in late 2014 with his concept, looking for help with how to increase brand awareness and get the dialogue moving. Working on it voluntarily Brian needed support and low cost techniques that he can implement over the next 12 months with greatest results. 


Vision Mission Values
Media Strategy
Brand Consulting
1-2-1 Business Coaching

Reflect, Reframe & Restart

Brian approached me looking for advice on how he might be able to get better brand exposure and publicity for StreetSmart Ireland on a zero budget. His passion and drive for the idea had brought him a long way. I felt that a good starting point will be for Brian to reflect on his Vision Mission and Values for the future of the business. Once he had this worked out we began to brainstorm strategies on some innovative business concepts and rebranding ideas following the UK brand. After developing numerous Customer Personas we developed an inbound marketing  campaign and 12 to 24 months strategy in Public Relations and Marketing. 

the solutions

Brand, Celebrities and Growth

Brian and I reviewed the brand with agreement being made to alter it to be more inline with StreetSmart UK. This led to concepts of restaurant table cards and window stickers. Building a bigger following online and increase awareness was achieved by getting some Irish & International celebrities. Brian led a campaign of getting venue holders and celebrities holding being photographed holding a €2 coin. The plan was to have realistic targets for taking on new venues over the next 24 months aligned with a growth strategy. 



2015: €7,500
2016: €30,000



400% Increase in FB
250% increase in Insta

New Venues

43% increase in 2015
62% increase in 2016

Get in touch

Samuel Lyons, The Tara Building, 12 Tara Street, Dublin 2, Ireland. D02 RY83

Work inquiries
ph: +353 (086) 809 8528

Are you ready to take the next step forward for you and your business? You are invited to join one of the most exclusive personalised business services. You deserve the best! Come join the pack. Fortune favours the bold.

Subscribe to my newsletter

Sign up to receive software reviews, business advice, and sneak peeks of upcoming products.
Plus *20% off your first order.

*Promotion is not valid on first memberships.