Mind Over Matter

the client

IDI - Kim McKenzie

Brought to you by the IDI with all proceeds going to Aware, Mind Over Matter is an event that aims to put a spotlight on mental health in the design community. They look to create a stronger design community in Ireland by connecting fellow designers and promoting the value of design to the local business community.

Mind Over Matter takes place on 10th October in various locations across Ireland. For a fee of 75 euro anyone from an established business to a start-up or an entrepreneur can book a consultation hour with a designer. During that time, they can exchange knowledge and ideas, hopefully create new opportunities and with the entire fee going to Aware.





Consulting, Coaching & Design


Jul 2017 to Jun 2019

the challenge

Bums on seats

After volunteering in 2017 to support Mind Over Matter and its cause I contacted them in August to offer my assistance in a more substantial role. Meeting with Kim McKenzie we hit it off straight away and I agreed to support her with the major challenges that were in front of her with the Mind Over Matter 2018. These included how to get customers to sign-up for the €75 1 hour consultation, 


Customer Profiling
Advertisement Design
Digital Marketing
Data & SEO Analytics
launch event

Who, What, Where, When

Understanding who is the potential future customers became our primary goal. We researched the local community, businesses, and competitors. This led to designing Customer Profiling which in turn oversaw the Advertisement design and future marketing strategies and activities. We used our custom 4 W approach to fully scale a tailored approach to each of the prospects and meet them where they are at. This saw an immediate uptake of new clientele for DOCentre in the first year.

the solutions

Connecting with content

Once we gained a better understanding of the needs of the clientele we developed a digital and traditional inbound marketing strategy. Using mixed media content to engage current customers and future prospects saw the greatest return on investment. Working closely with the DOCentre leadership and team ensured the most cohesive and effective plan. Whilst working alongside these developments we assisted DOCentre as they scaled their presence to a third larger location in Carrick-on-Shannon. Understanding this growth led to the creation of extensive Pay-Per-Click and Paid Search Marketing campaigns. 

Screenshot 2021-04-23 at 17.29.32


2015: €7,500
2016: €30,000



400% Increase in FB
250% increase in Insta

New Venues

43% increase in 2015
62% increase in 2016

Get in touch

Samuel Lyons, The Tara Building, 12 Tara Street, Dublin 2, Ireland. D02 RY83

Work inquiries

ph: +353 (086) 809 8528

Are you ready to take the next step forward for you and your business? You are invited to join one of the most exclusive personalised business services. You deserve the best! Come join the pack. Fortune favours the bold.

Subscribe to my newsletter

Sign up to receive software reviews, business advice, and sneak peeks of upcoming products.
Plus *20% off your first order.

*Promotion is not valid on first memberships.