Digital Office Centre

the client

DOCentre

Our flexible workspace portfolio of commercial property operates under our Digital Office Centre name. We created the first Digital Office Centre in Ireland on Camden Row Dublin in 2013 and now operate 4 large flexible workspaces.

Companies today require greater flexibility for where they operate and the market for flexible workspaces continues to grow rapidly. Our focus is providing flexible workspaces as turnkey solutions to business and organisations of all sizes. Digital Office Centres are suitable for people working on their own all the way up to multinationals with 100s of staff. We also offer co-working spaces in great working environments. 

Team

Sam, Elena, Brendan & Serge

resources

Services

Design, Consulting, & Coaching

Duration

Mar 2015 to Mar 2017

the challenge

Outreach & Lead Generation

The challenge involved capturing local attention for the Digital Office Centre near Maynooth Business Campus, leveraging a high-traffic location for advertising. Following the outdoor advertising’s success, the focus expanded to enhancing the center’s national online presence through digital marketing and SEO strategies. This dual approach aimed at increasing visibility and attracting new tenants.

Method

Customer Profiling
Advertisement Design
Digital Marketing
Data & SEO Analytics
March 31st 2015 DOCentre Maynooth Roadside View 001
The APPROACH

Our Custom 4W Strategy

The approach focused on identifying potential customers through in-depth research of the local community, businesses, and competitors. This led to tailored customer profiling, guiding the advertisement design and future marketing strategies. Employing a custom “Who, What, Where, When” strategy enabled a personalized approach to prospects, resulting in significant new clientele for DOCentre in its first year. . Whilst working alongside these developments we assisted DOCentre as they scaled their presence to a third larger location in Carrick-on-Shannon. 

the solutions

Connecting with content

After understanding the target clientele’s needs, a combined digital and traditional marketing strategy was employed, focusing on content that resonates with both current and potential clients. Collaborative efforts with DOCentre’s leadership ensured a unified approach, supporting their expansion into a new location. This growth phase included implementing targeted Pay-Per-Click and Paid Search Marketing campaigns to further enhance DOCentre’s visibility and reach.

 
 
canteen

Lead Gen

2016/17 +90
2019 +300

results

Followers

400% Increase in FB
250% increase in Insta

Bookings

43% increase in 2016
68% increase in 2018

Get in touch

Samuel Lyons, The Tara Building, 12 Tara Street, Dublin 2, Ireland. D02 RY83

Work inquiries

samuel@lyons.club
ph: +353 (086) 809 8528

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