Street Smart Ireland
brian Cuddy
StreetSmart is a simple way for you to help out while you dine out. During November and December, top restaurants around Dublin and beyond will join StreetSmart in raising €50,000 to directly support projects helping homelessness.
A voluntary donation of €2 is added to each tables bill. For four people eating that’s only 50 cents each, less than the price of a cup of coffee. Of course were you to prefer not to contribute please let your waiter know. At the end of the campaign we collect all the donations from each restaurant and pass on 100% of every Euro donated from every table in every restaurant to their choice of either the Peter McVerry Trust, Focus Ireland or Stepping Stone.
Team
Sam, Elena, Brendan, Istvan & Eanna
Services
Consulting, Design, & Coaching
Duration
Sep 2014 to Sep 2017
Innovating Brand Development Without a Budget
In late 2014, Brian Cuddy, the visionary behind StreetSmart Ireland, sought assistance from Lyons Club for enhancing brand visibility and initiating meaningful conversations around his concept. With a commitment to voluntary service, Brian required cost-effective strategies that could deliver substantial impact over the year. Leveraging our expertise in innovative marketing and strategic brand growth, we set out to support StreetSmart Ireland’s ambitious goals with resourceful and impactful solutions.”
Method
Reflect, Reframe & Restart
Brian sought guidance for enhancing StreetSmart Ireland’s brand visibility without financial resources. Recognising his dedication, we advised starting with a deep dive into the organisation’s core—its Vision, Mission, and Values. This foundation allowed us to explore innovative concepts and rebranding aligned with the UK model. Through detailed customer persona development, we crafted a targeted inbound marketing strategy, alongside a comprehensive 12-24 month plan for Public Relations and Marketing, tailored to amplify StreetSmart Ireland’s impactful message.
Brand, Celebrities and Growth
Collaborating with Brian, we aligned StreetSmart Ireland’s branding closer to its UK counterpart, introducing innovative materials like restaurant table cards and window stickers. We leveraged Irish and international celebrities to build online followings and enhance brand awareness, utilizing visuals of celebrities with a €2 coin to resonate with our audience. This was part of a broader strategy, setting realistic targets for expanding venue partnerships over 24 months, underpinning a sustainable growth strategy.
Raised
2015: €7,500
2016: €30,000
Followers
400% Increase in FB
250% increase in Insta
New Venues
43% increase in 2015
62% increase in 2016
