Digital Office Centre
DOCentre
Our flexible workspace portfolio of commercial property operates under our Digital Office Centre name. We created the first Digital Office Centre in Ireland on Camden Row Dublin in 2013 and now operate 4 large flexible workspaces.
Companies today require greater flexibility for where they operate and the market for flexible workspaces continues to grow rapidly. Our focus is providing flexible workspaces as turnkey solutions to business and organisations of all sizes. Digital Office Centres are suitable for people working on their own all the way up to multinationals with 100s of staff. We also offer co-working spaces in great working environments.
Team
Sam, Elena, Brendan & Serge
Services
Design, Consulting, & Coaching
Duration
Mar 2015 to Mar 2017
Outreach & Lead Generation
The challenge involved capturing local attention for the Digital Office Centre near Maynooth Business Campus, leveraging a high-traffic location for advertising. Following the outdoor advertising’s success, the focus expanded to enhancing the center’s national online presence through digital marketing and SEO strategies. This dual approach aimed at increasing visibility and attracting new tenants.
Method
Our Custom 4W Strategy
The approach focused on identifying potential customers through in-depth research of the local community, businesses, and competitors. This led to tailored customer profiling, guiding the advertisement design and future marketing strategies. Employing a custom “Who, What, Where, When” strategy enabled a personalized approach to prospects, resulting in significant new clientele for DOCentre in its first year. . Whilst working alongside these developments we assisted DOCentre as they scaled their presence to a third larger location in Carrick-on-Shannon.
Connecting with content
Lead Gen
2016/17 +90
2019 +300
Followers
400% Increase in FB
250% increase in Insta
Bookings
43% increase in 2016
68% increase in 2018
